CHAPTER 5: (MARKETING & PROMOTION)
A recent eMarketer report announced that 2019 will be the year where US digital ad spending will surpass traditional for the first time ever. We’ve been on this course for quite some time, and it’s finally happening! For Broadway marketing, this is a major adjustment.
CHAPTER 26: (RESOURCES)
The Institute of Financial Wellness for the Arts (IFWA) is a two-pronged venture. One half is a free online database of videos, presentations, and research on the basics of personal finance, the star of which is an hour-long course deconstructing myths about art and commerce. One half is a personal coaching service, which pairs artists with financial advisors, who can assist with both planning and investment management.