Updates: December 2018

CHAPTER 5: PROMOTION & MARKETING

  Tourists now make up approximately 65% of the Broadway audience, leading some to believe that bad reviews can be overcome with enough money being thrown at the out-of-town market. The jury is still out on this.

  Also: The Broadway League reported that the average Broadway audience is getting younger! During the 2017–2018 season, the average age of Broadway theater-goers was 40.6, the lowest since 2000. For a second year in a row, there was a record total number of kids and teens under 18 attending a Broadway show. At 2.1 million, it represents the highest total ever (it was 1.65 million the season prior). Additionally, since the 2010-2011 season, Hispanic/Latino attendance has grown by 61%, or 430,000 admissions (from 710,000 to 1.14 million). 

CHAPTER 12: SURPRISES

  Update of 25 Longest Running Broadway shows as of October 21, 2018: 

This list is from Playbill.com and does not include Preview Performances; Note: Broadway League official stats come out at the end of each season in May.

(* means the show is still running.)

1. * The Phantom of the Opera 12,790
2, * Chicago (1996 Revival) 9,115
3. * The Lion King 8,719
4.   Cats 7,485
5.   Les Misérables 6,680
6.  * Wicked 6,254
7.   A Chorus Line 6,137
8.   Oh! Calcutta! (1976 Revival) 5,959
9.   Mamma Mia! 5,773
10. Beauty and the Beast 5,461
11. Rent 5,123
12. Jersey Boys 4,642 
13. Miss Saigon 4,092
14. 42nd Street 3,486
15. Grease 3,388
16. Fiddler on the Roof 3,242
17. Life with Father 3,224
18. Tobacco Road 3,182
19. * The Book of Mormon 3,171
20. Hello, Dolly! 2,844
21. My Fair Lady 2,717
22. Hairspray 2,642
23, Mary Poppins 2,619
24. Avenue Q 2,534
25. The Producers 2,502

     Honorable mentions:

Cabaret (1998 Revival) 2,377
Annie 2,377
Man of La Mancha 2,328
Rock of Ages 2,328
Abie’s Irish Rose 2,327
* Kinky Boots 2,314 (has announced closing in the Spring 2019)

 

CHAPTER 26: RESOURCES

PAYROLL COMPANIES: 

One of the few New York-based Broadway-Theater-specialists in handling theatrical union payroll checks and accounting services is called Checks & Balances Payroll Inc. (which has recently been acquired by the company Cast & Crew.) The daily operations of Checks & Balances will continue as usual and founder Sarah Galbraith as well as her staff will remain with the company

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