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CHAPTER 5: PROMOTION & MARKETING

  Tourists now make up approximately 65% of the Broadway audience, leading some to believe that bad reviews can be overcome with enough money being thrown at the out-of-town market. The jury is still out on this.

Also:TheBroadway Leaguereported that the average Broadway audience is getting younger!During the 2017–2018 season, the average age of Broadwaytheater-goerswas 40.6, the lowest since 2000. For a second year in a row, therewasa record total number of kids and teens under 18 attending a Broadway show. At 2.1 million, it represents the highest total ever (it was 1.65 million the season prior). Additionally, since the 2010-2011season, Hispanic/Latino attendance has grown by 61%, or 430,000 admissions (from 710,000 to 1.14 million).

CHAPTER 12: SURPRISES

Update of25 Longest Running Broadway shows as of October 21, 2018:

This list is from Playbill.com and does not include Preview Performances; Note: Broadway Leagueofficialstats come out at the end of each season in May.

(*means the show is still running.)

1.* The Phantom of the Opera 12,7902, * Chicago (1996 Revival) 9,1153.* The Lion King 8,7194.  Cats 7,4855.LesMisérables 6,6806. * Wicked 6,2547.  A Chorus Line 6,1378.Oh! Calcutta! (1976 Revival)5,9599.Mamma Mia!5,77310.Beauty and the Beast 5,46111.Rent 5,12312.Jersey Boys 4,642 13.Miss Saigon 4,09214.42nd Street 3,48615.Grease 3,38816.Fiddler on the Roof 3,24217.Life with Father 3,22418.Tobacco Road 3,18219.*The Book of Mormon 3,17120.Hello, Dolly!2,84421.My Fair Lady 2,71722.Hairspray 2,64223,Mary Poppins 2,61924.Avenue Q 2,53425.The Producers 2,502

Honorable mentions:

Cabaret (1998 Revival) 2,377Annie 2,377Man of La Mancha 2,328Rock of Ages 2,328Abie'sIrish Rose 2,327*Kinky Boots 2,314(has announced closing in the Spring 2019)

CHAPTER 26:RESOURCES

PAYROLL COMPANIES:

One of the fewNew York-based Broadway-Theater-specialists in handling theatrical union payroll checks and accounting services is called Checks & Balances Payroll Inc. (which has recently been acquired by the companyCast & Crew.) The daily operations of Checks & Balances will continue as usual and founder Sarah Galbraith as well as her staff will remain with the company

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