Updates: July 2019

CHAPTER 13, 18: Box office, Management

            According to a top Class Action lawsuit, the customers said that Ticketmaster sells tickets in bulk on its website to professional resellers and then the tickets are sold at an inflated price. The duo claim that Ticketmaster receives double commission and believe the practice is “unlawful.””

CHAPTER 26:  APPENDIX – Resources and Technology

            ProductionPro has launched Broadway By The Numbers 2019. The site explores the data behind the new shows opening each year. Topics include gender diversity, Broadway debuts, and more.

            PRG Scenic Technologies Celebrates 100,000 Broadway Shows – Founded in 1984 to develop new scenic fabrication and automation techniques for the live entertainment market, PRG Scenic Technologies is the longest continuously running theatrical automation shop in the USA.

CHAPTER 13, 18: Box office, Management

            Dynamic pricing is the practice of adjusting a price to meet its demand, or market value. Given the difficulty of selling 100% of a performance’s tickets and that any unsold tickets immediately expire once a performance starts, dynamic pricing shows promise of lowering ticket prices while increasing revenue for shows. Included are several statistical simulations of pricing scenarios, along with implementable take-aways.