UPDATES FOR READERS OF “THE BUSINESS OF BROADWAY”
May 3, 2019
CHAPTER 6: TONY AWARDS
As we all know, nominations, in particular in the categories of Best Musical, Best Play, Best Revival of a Musical or Best Revival of a Play, can mean a bump at the box office on the day of nominations. There is also a bump in website traffic relative to how recognized a show is on Nominations Day. These website visitors may not result in immediate sales. Their interest will be sparked by the nominations and we are now capable of following up with them via remarketing efforts. Best Musical Noms see a 137% average boost in website traffic compared to the day before Best Musical Revival Noms see a 77% boost. Musical without a Best Musical or Revival Nomination see a 24% boost.
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